Fiaz Sadiq

Business Coach

Trust. Connection. Belief.

They’re the three things I think we all need when we invite someone to work with us on our business. 1. Trust in their credentials. 2. Connection to them as a person. 3. Belief that they will make a real difference. Let’s start with my credentials...


I have been fortunate enough to enjoy a hugely varied career.

Armed with my Computer Sciences Degree from Leeds University, I began my working life in a French financial institute before moving to CiTi Bank, London. My role took me to New York, Hong Kong, and Paris. My clients put their trust in me for support on technology strategies, business planning, and forecasting where key future growth areas were best to invest.

Working in growth, innovation and strategy has remained a constant throughout my career, including the launch of two successful technology businesses of my own. I’ve grown a business from six to 72 people in five years with five offices globally. My team has won technology innovation awards. I was instrumental in developing the algorithm for Microsoft Teams.

I have lived the highs and lows of being a business owner. I have been exhilarated by working in high growth and at pace. At the same time, I have been exhausted by a heavy workload and the responsibilities of running a business, and juggling those commitments with family life. I can wholeheartedly empathise with the challenges my clients face.


As a Bradford boy, I grew up surrounded by strong, hard-working, open and friendly people. I see that same sense of community in Chesterfield where Northern graft and a willingness to support others go hand in hand.

My connection to the town began when my daughter, Rosa, was performing at the Pomegranate. Perhaps it’s down to the rhythm and awareness I’ve gained from practising Ashtanga yoga for over 20 years, but I know when I’m in tune with a place, and it has certainly been the case with Chesterfield.

I see my work in the area as a ten-year investment. The town certainly has the talent; I want to transform the way business owners work so that they derive the best benefit, and pleasure! from the businesses in which they have invested so much.


It was my own attendance at an ActionCOACH GrowthCLUB seminar that gave me the clarity I needed to change my own business. Over the course of 12 months and with the help of my Coach, I put in motion a management buyout;  allowing my senior team to take the business to the next level and for me to exit and move on to my next challenge.

Working as an ActionCOACH offers me the best opportunity to help others through their business journey, whatever that may be.

Investment from the brand allows me to fulfil my ambition to build long-term success for the business people of Chesterfield. It gives me access to a wider bank of business expertise and methodologies. At the same time, the model is flexible enough that I can adapt it to my own character and style of delivery.

My coaching style is very much as an influencer, not dominator. I’m not going to tell you what to do. But I will listen intently and, as a result, guide you on where I think your energies need to be focused. I will help turn your ambitions into bite-sized chunks of activities, and without blowing out your candle or losing momentum.

How we Measure Impact

We put in place weekly and fortnightly strategies to test and measure what’s working. It could be looking at the cost of client acquisition, time management or money coming in, money coming out; putting in place corrective actions where needed.

Find out more about our coaching programmes here.

ROI Guarantee

The ActionCOACH approach is tried and tested, many times over. So much so, that if the financial improvements to your business don’t outweigh our coaching fees in our agreed timeframe of 6 or 12 months, we will refund the difference.

What's holding you back ...

Let’s explore that together at an initial 30-minute strategy session.
I look forward to speaking with you!